Chinese Pubslisher

Overview

A prominent publisher was dealing with a large volume of unmanaged content, as well as issues with duplicate content and multiple domains. This disorganization caused significant problems with search rankings, as competitors who duplicated their content frequently outranked them. Despite having a large content library, the publisher was losing visibility and traffic to content copiers.

The Solution

We implemented a full technical SEO optimization, focusing on critical areas to improve their site’s performance:

• Resolving Duplicate Content Issues (canonicals)
• Consolidating duplicated Sub-Domains
• Enhancing Discoverability